Articles
Dental Practice Marketing 101
You've heard it said before. "The best marketing for your dental practice is internal marketing." This statement has never been more accurate! I've seen Dentists spend $20,000.00 on a marketing campaign, yet refuse to make their own post op phone calls. This makes no sense at all! It takes 2 minutes to make post op phone calls. How long does it take to make $20,000.00?
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You're Finishing Dental School ... Now What?
Chances are you're getting a lot of advice. If you haven't decided which direction to go, here are some things to consider.
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Risk Management and Failure to Diagnose
Your Patients have chosen to trust you with their dental care. What they want is your expertise and they expect to be given treatment options without prejudice. If you fail to present a patient with the best option for dental care, for any reason, you're doing them a disservice.
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What is More Important to Your Employees than Money?
I've spent countless hours speaking with Dental Office Staff Members about their jobs and job satisfaction. While monetary compensation is very important to all of them, the overwhelming majority place feeling appreciated at the top of their list for job satisfaction.
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What is Your Practice Worth?
If you don't know the answer to this question, you're not alone. Most Dentists have no idea how much their Practice is worth.
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Dental Office Overhead
Overhead numbers for a healthy dental practice:
Staff Salaries (including benefits and government required Payroll expenses) = 24-26%. Clinical Supplies = 6% ...
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Do I Need an Associate?
Case Study Dr. Jones:
"We work through lunch on a regular basis. My schedule is crazy and my patients are kept waiting much too long. I'm constantly putting out fires, doing operative work and hygiene exams in two rooms at the same time. I am constantly under the gun and am afraid I'm not giving my patients the attention they need." ...
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How Healthy is Your Practice?
- What is your Practice Potential?
- Are your collections at 98% or above?
- How many active patients do you have?